What a slow first reply costs you
A Harvard Business Review study of 2,241 companies found that a lead contacted within an hour was about seven times more likely to be qualified than one contacted an hour later, and about sixty times more likely than one contacted after 24 hours. Put your own numbers in and see what that means for you.
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- Harvard Business Review, "The Short Life of Online Sales Leads" (2011): an audit of 2,241 US companies found 37% replied within an hour, 23% never replied, and the average response took 42 hours. Leads contacted within an hour were about 7 times more likely to be qualified than leads contacted an hour later, and about 60 times more likely than after 24 hours. source
- We apply those relative odds to your current qualification rate, capped so the result can never exceed your enquiry volume, and multiply the extra qualified leads by your own win rate and deal value. Same-day replies are treated as "an hour later"; next-day and later as "after 24 hours".
- It is an estimate from one study, not a forecast. Your real numbers come from the timestamps in your inbox, which is what the free audit reads.
Answer in minutes without hiring anyone
Instant acknowledgement
Every form, chat, missed call and WhatsApp message gets a reply in seconds, in your voice, with a booking link, and a person is notified.
Follow-up that runs itself
Three touches over a week for anyone who has not booked, each with a reason to reply, stopping the moment they answer.
The source on every deal
Each enquiry records where it came from, so next month's budget goes to the channel that paid.
Read the plan: Why leads go cold, and what to automate first and the three-week GoHighLevel implementation plan.
