SEO and generative engine optimisation (GEO)
Be the answer, in Google results and in what ChatGPT, Gemini and Perplexity recommend, and measure it monthly.
Flagship offer
AI Visibility Audit
2 weeks · fixed scope · written deliverables
- AI visibility baseline
- Technical SEO audit and fixes
- Entity consistency
- Citable content system
Key facts
- About one in five people now start a search in an AI assistant; among Gen Z it is roughly one in three (SE Ranking survey, 2026). source
- StatCounter put ChatGPT at 76.9% of AI-assistant usage in April 2026, with Gemini, Perplexity, Copilot and Claude sharing the rest, so measurement has to cover several engines. source
- Gartner expects roughly a quarter of organic search traffic to shift toward AI assistants by the end of 2026. source
- Most AI answers end without a click, which is why being named inside the answer matters more than the referral. source
- Share of answer is the percentage of a fixed prompt set in which a company is mentioned or cited; ITovio measures it monthly on the same prompts and engines.
Who this is for
You are probably here because
- You rank, but ChatGPT or Perplexity recommend a competitor when asked about your category.
- Traffic is flat while search behaviour moves to AI answers.
- Your company name returns someone else in search results.
- Content is published, but nobody can say what it changed.
What you get
Deliverables, format, and when they land.
| Deliverable | Format | When |
|---|---|---|
| AI visibility baseline | Share of answer for 25 buyer prompts across five engines, with screenshots | Week 1 |
| Technical SEO audit and fixes | Crawl, indexing, speed, schema, internal links, canonicals | Week 1–2 |
| Entity consistency | Name, address, phone, descriptions and profiles aligned everywhere engines look | Week 2 |
| Citable content system | Answer-first pages, definitions, sourced statistics, llms.txt | Week 2–4 |
| Off-site citation plan | Where your category is being cited, and how to get included | Week 3 |
| Monthly measurement | Same prompt set, same engines, share-of-answer trend and next actions | Monthly |
Flagship offer
AI Visibility Audit
Share-of-answer measurement for 25 buyer prompts across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, a technical SEO audit, an entity-consistency check and a prioritised plan. You see exactly where you are named, where competitors are named instead, and why.
Duration
2 weeks
Not included
Link buying, paid placements and content written without a measured prompt set behind it.
What happens after
The audit becomes the baseline for a monthly content and measurement retainer, or a one-off fix list your own team executes.
Ordering is a scoping call, not a cart. You receive the written scope before you commit.
Book the scoping callMethod
How the work is done
Each step produces something written. If a step has no artefact, it did not happen.
- Build the prompt set25 questions a real buyer asks before choosing you, agreed with you, kept fixed so results are comparable month to month.
- Measure share of answerEach prompt run on each engine, answers recorded, mentions and citations counted. The number you see is reproducible, not an impression.
- Technical SEO auditCrawlability, indexing, Core Web Vitals, structured data, canonicals and internal linking, each with a fix.
- Entity consistencyThe same name, description, address and contact details across your site, profiles and schema, so engines can resolve who you are.
- Citable contentAnswer-first paragraphs, definitions, statistics with sources and an llms.txt, written so an engine can quote you accurately.
- Report and repeatMonthly: the same prompts, the trend, what moved, what is next.
- Generative engine optimisation (GEO)
- Generative engine optimisation (GEO) is the practice of making a company the cited answer in AI assistants such as ChatGPT, Gemini, Perplexity and Copilot, and in Google AI Overviews. Where SEO optimises a page to rank in a list of links, GEO optimises an entity and its content to be named, quoted and recommended inside a generated answer. It is measured as share of answer: the percentage of a fixed set of buyer prompts for which the company is mentioned or cited.
How we measure it
Share of answer
- Prompt set: 25 buyer questions, fixed for the engagement.
- Engines: ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews.
- Cadence: monthly, same prompts, same engines.
- Metric: percentage of prompts where you are named or cited, with screenshots.
Free, no call required
Free 5-prompt AI visibility check
Tell us your category and your three main competitors. We run five buyer prompts across the major engines and send you the screenshots, with who gets named and why.
One request per company. We read every submission ourselves; nothing is automated beyond the checks themselves.
Questions
Asked before most engagements
How do you measure AI search visibility?
A fixed set of buyer prompts is run on each engine on a schedule. We record whether you are mentioned or cited and compute share of answer. Same prompts, same engines, every month.
Is GEO just SEO with a new name?
They overlap in the technical layer. GEO adds entity consistency, citable content formats and measurement inside generated answers, which classic rank tracking does not see.
How long before anything moves?
Technical and entity fixes show inside weeks. Share of answer typically moves over two to four monthly cycles as engines re-crawl and re-cite.
Do you write the content?
Yes, with you. Sources, definitions and numbers come from your business; we structure and publish them in a citable format.
Where are you based and who do we contract with?
ITovio is Netherlands-based with a team working across Europe, the Middle East and Asia. Every engagement is a written, fixed-scope agreement with ITovio.
Next step
Scope the AI Visibility Audit in a 30-minute call.
We reply within 12 hours on WhatsApp
